If other stations jump off a bridge…should you?

BridgeDown Clustering more units in a stop-set allowed program directors to sweep powerful music through other stations’ stop-sets.

Like lemmings, over time all stations began doing the same.

Should they have?

No.  Music was not the only thing the audience desired.

Think about this.  Now radio is synonymous with l-o-o-n-n-g-g commercial breaks.  This is not good for listeners or advertisers.

Would you spend your own money to be buried 10 units deep in a stop-set?

Listeners don’t turn on the radio hoping to hear commercials.

This vulnerability can be exploited by an innovative radio station that wants to…

“GRAB THE MARKET BY THE EARS”!!!

A strong format launch dictates:

ACCENT YOUR DIFFERENCES…
HIDE YOUR SIMILARITIES.

I admire the many pros who have sat out the decimation of once-great radio stations coast-to-coast.

It’s commendable they want to be a part of the solution, rather than sell-out… giving their tacit approval to the “carpetbaggers” who are destined to “kill the goose that lays the golden egg.”

Based on logic, the hedge funds and stockholders of Cumulus and I-Heart Media are looking to exit a losing situation.

THAT’S 1,304 RADIO STATIONS!!!

Here’s a WIN-WIN proposal for the money-people left holding the bag.

Minimize your exposure by selling what isn’t working in your portfolio.  Take cash and equity with the RADIO ENTREPRENEURS who KNOW HOW TO LAUNCH and OPERATE winning radio stations.

Quit buying “snake oil” from these operators who have locked up your capital.

THE CONSOLIDATORS GOT IT BACKWARDS!!!

McDonalds had one winning restaurant, before they opened their second one.  Many locations did not spell success.  It was product.

COMPETITION CREATES A BETTER PRODUCT FOR THE LISTENER.

Great radio stations are much more than music.  Personalities are the LOCAL GLUE that keeps listeners coming back.  A reason for preference.   Combined with promotion it makes the listener EXPECT THE UNEXPECTED.  Great radio “makes ’em afraid if they don’t listen…they’ll miss something.”

47,100 fewer people are employed by broadcasting than on January 1, 2006, according to the US Bureau of Labor Statistics.  Thank you deregulation.

I’m hearing from PD’s with winning track records that are ready to take market-after-market by storm.  They are looking for like-minded team-players who also want to “go out in a blaze-of-glory.”

Entrepreneurs will step up.

Are you ready?